![]() ![]() This gave me a clear sense of direction in how to build my landing page and was also in alignment with the type of font that I was using. I described my ‘’whys’’ as ‘’Creating a sense of easiness and communicate an optimist and approachable image’’. Taking into consideration the approachable and upbeat feeling the Quicksand typeface creates, I started to brainstorm ideas to express this perception with shapes, colour, movement and spaces. Based on that, I decided to create a landing page that would represent these ideas! 2. The rounded terminals along with the curvaceous design on this typeface create a feeling of new, approachable, and openness.īy creating A/B testing using layouts and finalizing my initial research phase, it was clear that Quicksand is a typeface that harmonically matches with modern and upbeat designs, which was represented in the image with the yellow background. However, it is versatile and legible enough to use in small text sizes as well. This typeface can be considered a relatively new font and was created mainly to be used as a Display font. The font was created in 2008 by Andrew Paglinawan and since then it received three updates to improve font quality. It has Geometric parameters, rounded ends, and modern design. Using different websites and resources, such as Google Font I was able to determine that Quicksand is a sans serif typeface.
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